CTIA Messaging Guidelines
This page is dedicated to external resources that help better understand the complexities of 10DLC and messaging compliance, including unacceptable or unwanted messaging criteria.
The CTIA (Cellular Telecommunications and Internet Association) have created a Messaging Principles and Best Practices document that includes the following:
Overview of the wireless messaging ecosystem and how they impact one another
P2P (Person to Person, Consumer) messaging classification
A2P (Application to Person, Non-consumer) Messaging Best Practices
Consumer Consent
Opt-in and Opt-out
Privacy and Security
Content Qualifications
Other Best Practices and Practices to Avoid
Special Use Cases
Unwanted messaging traffic threat containment
To view CTIA's Messaging Principles and Best Practices, you may view/download the document on their website found here: